Northstar Travel Media buys Nielsen Travel Publishing Brands
Northstar Travel Media, the world’s largest business-to-business media company serving the travel and meetings industries, has acquired five media brands from The Nielsen Company’s Business Media Travel Group.
The Nielsen Business Media Travel Group includes leading media brands Successful Meetings, Business Travel News, Meeting News, Incentive and an on-line portal serving the meetings industry, MiMegasite. The group serves the meetings, business travel and motivation industries with magazines, websites, face-to-face events, databases, research and social media.
The acquisition of Nielsen’s travel brands strengthens Northstar’s core markets of retail travel and corporate and association meetings, conventions and conferences, with leadership brands including Travel Weekly, TravelAge West, Meetings & Conventions, and the Hotel & Travel Index.
“The addition of the Nielsen brands greatly enhances our competitive leadership positions in the travel and meetings industries, and extends our reach into important complementary segments of corporate travel and the motivation and incentive markets,” said Thomas Kemp, Chairman & CEO of Northstar. “We are investing in our core markets at a time of cyclical weakness because of our confidence in the long-term growth and size of the global travel and meetings industries,” he said.
“We are pleased that these brands have found a new home with Northstar, a strategic industry leader that is committed to the served markets and customers, as well as to these publishing businesses and their dedicated staffs,” said Andrew Bilbao, Senior Vice President of Nielsen Business Media.
This is the second acquisition that Northstar has announced this year. In January, the company announced the acquisition of the Home Based Travel Agent trade shows and the launch of Travel Weekly’s CruiseWorld 2010 trade show.
“We are actively investing in our core markets through organic initiatives and strategic acquisitions that offer our customers a broader range of information and marketing channels,” said Kemp. “We are taking advantage of a weak economy to strengthen our competitive positions because we’re bullish about our core markets, our brands and our leadership teams,” he said. “We expect further expansion in 2010.”
About Northstar Travel Media, LLC:
Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands Travel Weekly, Meetings & Conventionsand TravelAge West.
NTM’s electronic directories — Travel Weekly’s Hotel & Travel Index and M&C Facilities Search — provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally.
In addition to its directories and periodicals, NTM publishes a number of online subscription information resources, including Weissmann Reports, STAR Service Online, Intelliguide Corporate and BTP24.
Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries.
Based in Secaucus, New Jersey, the company also has offices in Glen Ellyn, Illinois; Los Angeles; and Winston-Salem, North Carolina.
Northstar Travel Media, LLC is a portfolio company of Boston Ventures, a leading private equity investor in the media and communications sector.
For more information:
Thomas L. Kemp
Chairman & CEO,
Northstar Travel Media, LLC.
201-902-2070
tkemp@ntmllc.com
Northstar Travel Media, the world’s largest business-to-business media company serving the travel and meetings industries, has acquired five media brands from The Nielsen Company’s Business Media Travel Group.
The Nielsen Business Media Travel Group includes leading media brands Successful Meetings, Business Travel News, Meeting News, Incentive and an on-line portal serving the meetings industry, MiMegasite. The group serves the meetings, business travel and motivation industries with magazines, websites, face-to-face events, databases, research and social media.
The acquisition of Nielsen’s travel brands strengthens Northstar’s core markets of retail travel and corporate and association meetings, conventions and conferences, with leadership brands including Travel Weekly, TravelAge West, Meetings & Conventions, and the Hotel & Travel Index.
“The addition of the Nielsen brands greatly enhances our competitive leadership positions in the travel and meetings industries, and extends our reach into important complementary segments of corporate travel and the motivation and incentive markets,” said Thomas Kemp, Chairman & CEO of Northstar. “We are investing in our core markets at a time of cyclical weakness because of our confidence in the long-term growth and size of the global travel and meetings industries,” he said.
“We are pleased that these brands have found a new home with Northstar, a strategic industry leader that is committed to the served markets and customers, as well as to these publishing businesses and their dedicated staffs,” said Andrew Bilbao, Senior Vice President of Nielsen Business Media.
This is the second acquisition that Northstar has announced this year. In January, the company announced the acquisition of the Home Based Travel Agent trade shows and the launch of Travel Weekly’s CruiseWorld 2010 trade show.
“We are actively investing in our core markets through organic initiatives and strategic acquisitions that offer our customers a broader range of information and marketing channels,” said Kemp. “We are taking advantage of a weak economy to strengthen our competitive positions because we’re bullish about our core markets, our brands and our leadership teams,” he said. “We expect further expansion in 2010.”
About Northstar Travel Media, LLC:
Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries and parent of brands Travel Weekly, Meetings & Conventionsand TravelAge West.
NTM’s electronic directories — Travel Weekly’s Hotel & Travel Index and M&C Facilities Search — provide in-depth data on hotels, meeting and convention properties, and business travel in the United States and internationally.
In addition to its directories and periodicals, NTM publishes a number of online subscription information resources, including Weissmann Reports, STAR Service Online, Intelliguide Corporate and BTP24.
Northstar also is an industry leader in marketing services, custom communications, content licensing and database management serving the travel and meetings industries.
Based in Secaucus, New Jersey, the company also has offices in Glen Ellyn, Illinois; Los Angeles; and Winston-Salem, North Carolina.
Northstar Travel Media, LLC is a portfolio company of Boston Ventures, a leading private equity investor in the media and communications sector.
For more information:
Thomas L. Kemp
Chairman & CEO,
Northstar Travel Media, LLC.
201-902-2070
tkemp@ntmllc.com