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BV Investment Partners Announces Partnership with Reimagine Holdings Group

The Company is targeting acquisitions and investments in consumer insights businesses.

NEW CANAAN, CT – September 14, 2016 – BV Investment Partners and Reimagine Holdings Group, a holding company comprised of growing consumer insights and marketing services companies, today announced an equity financing investment from BV Investment Partners. The new investment, combined with existing debt capacity, gives Reimagine over $100 million of capital to deploy towards its growth plans.

Co-founder and Managing Partner, John Almeida, commented, “The Insights industry is undergoing a significant transformation. We have a world-class team of industry executives at Reimagine, led by Hugh Davis and Keith Price, who bring operating, strategic and transaction expertise to our group of portfolio companies. We have demonstrated success in building great businesses. Our partnership with BV Investment Partners gives us access to additional funding and we are excited to scale our activities more aggressively.”

Justin Harrison, Managing Director of BV Investment Partners, a middle-market private equity firm focused on the business services and information technology services sectors, said “We are thrilled to have the opportunity to partner with Hugh and Keith. As pioneers of this industry, they were early innovators in the online sampling business and have a vision for building the leading Insights platform. They have successfully built a portfolio of companies providing the market with a broad suite of services and we look forward to supporting them in Reimagine’s next phase of growth.”

“Reimagine wants to partner with companies that are redefining the industry,” said Hugh Davis, Co-CEO Critical Mix and Managing Partner at Reimagine. “The collaboration, support and entrepreneurial spirit among our portfolio companies provides unique opportunities for cross-selling, product development and innovative growth strategies,” Davis added.

Reimagine’s flexible investment approach targets established and emerging companies that offer operational synergies with its existing portfolio. The Company is looking to partner with existing management to add value and fuel rapid growth through deep operational, strategic and transaction expertise. Target verticals include data collection, survey software, data analytics and visualization, mobile and geo-location.

The investment in Reimagine Holdings Group is the eighth investment in BV Investment Partner’s Fund VIII. BV’s focus and experience in this sector dates back to the Firm’s successful 2003 investment in Survey Sampling. Vik Raina, Managing Partner of BV Investment Partners will join Mr. Harrison on the board of Reimagine Holdings.

Founded in 2011, Reimagine’s portfolio of companies currently includes Critical Mix, UBMobile, Pure Spectrum, Earningstation, iGain and Copypop (PopResearch). The new equity will allow the company to expand through the development of new products and investments in complementary Companies.

About Reimagine Holdings Group

Reimagine Holdings Group is redefining the consumer insights industry by acquiring and investing in growth- oriented, technology-enabled service companies. With over $100 million of acquisition capacity, Reimagine is building a portfolio of companies and brands to help customers around the world efficiently create and transform data into business intelligence in order to facilitate faster and smarter business decisions. Reimagine provides industry, operating, product development and transaction expertise to its portfolio companies in collaboration with great management teams. For more information, please visit

About BV

BV Investment Partners is currently investing its eighth private equity fund. The firm is one of the oldest and most experienced sector-focused private equity firms in North America. Since its founding in 1983, the firm has invested over $2.7 billion in 84 companies, actively targeting investments in the business services and information technology services industries. For more information, please visit

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