Petty Holdings

The Richard Petty Driving Experience is the market share leader in NASCAR-style stock car drive and ride-along experiences, in which participants drive racecars at speeds of up to 160 MPH on NASCAR circuit tracks across the United States.  In addition RPDE provides auto manufacturer ride and drive programs, safe driving programs, mobile and event marketing, and production services to the film industry.  The Company manages the intellectual property of Richard Petty, NASCAR’s all-time winningest driver and most iconic figure within the sport.   Richard Petty Motorsports is a racing organization that competes in the NASCAR Sprint Cup.

David Zucker, CEO

David Zucker is the Chief Executive Officer of Petty Holdings, LLC.  He has spent over 20 years in leadership positions in the media, entertainment, sports and technology industries, including as President and CEO of Midway Games, Inc., President and Chief Operating Officer of Playboy Enterprises, Inc.,  Managing Director of Walker Digital (founder of Priceline.com), Chief Executive Officer of Skillgames, LLC, and President and CEO of DIVA Systems Corporation.  He graduated magna cum laude from Princeton University and earned his MBA from Harvard Graduate School of Business Administration.